Od zawsze bolączką świata badawczo-marketingowego był fakt, iż ludzie często zachowują się sprzecznie z tym, co deklarują. Co więcej, zdarza się, że badani nie potrafią także w sposób logiczny wyjaśnić …
Knowledge and experience
Open Research is a team of experts. We are an agency whose researchers have 20 years’ experience. It is the experience gained from research agencies, producers, research departments, marketing and trade marketing. This allows us to understand customer needs very well. We design research from the customer’s business perspective while taking into account both marketing and sales aspects. Leveraging years of experience, we recommend effective solutionsto support the customer’s business.
We have developed a set of unique solutions to customers’ most common problems with respect to brand, communication, packaging , and store space efficiency . Our research combines declarations with non-declarative techniques based on behavioural economics. Our research involves, among others, analysis of emotions, response time, associations and metaphors, whereas for shopper research we use advanced technologies such as eye tracking as well as behavioural analysis based on video observations.