New product concept

One of the leaders in the tobacco category decided to launch a new product. The challenge was to determine whether the product is optimally suited to the needs of future customers. An important goal of the project was to clarify the target group as well as to identify the strengths and weaknesses of the product concept.


  • Qualitative and quantitative test in CLT combined with a taste test
  • Qualitative research of the concept at points of sale - in-depth interviews in the store
  • Quantitative research on price elasticity


  • The study allowed to specify the clients' needs and specify the target group
  • Provided conclusions for the graphic modification of the concept
  • Provided communication insights
  • The study allowed to determine the optimal price for the product
  • Based on the research, the concept has been changed, important elements was added to meet the expectations of customers