One of the retail chains faced the challenge of developing a new communication strategy. For this it was necessary to know the advantages and difficulties of both the client's brand and competitive brands.
- Quantitative research cycle
- Quantitative research
- In-depth data analysis to identify key elements for the new strategy
- The result of the study was a clearly structured structure of feature validity and a diagnosis of the client's strengths and weaknesses
- In addition, the study showed strengths and weaknesses of the competition that the Customer can use to highlight their competitive advantages