One of the main producers of chocolate sweets needed the current structure of selected categories, necessary to contact retail chains (decision tree). The goal was to make the most efficient use of shelf space by achieving maximum sales results.
- Quantitative research
- Eye Tracking
- Video observations
- The study gave the client a clear definition of the structure and allowed to learn about the shopper's decision-making process
- The study allowed to determine the optimal shelf position in selected product categories
- The survey gave retail chains guidance on how products are placed at the shelf