In order to better understand non-declarative consumer behaviour and perception of given brand or communication, we analyse their emotional attitudes.

Using our proprietary method developed based on years of experience, we check what emotions are evoked by a given brand , product or advertisement. Such research also checks theconsistency of emotions (brand versus communication) and compares them against competition.

The analysis of emotions enables in-depth understanding of how the brand is perceived by consumers and to undertake actions in order to make the right business decisions.